Melissa Lande started her career as a journalist in both B2B (the publishing business) and consumer (Cue Magazine- now part of New York Magazine). She started her first PR firm in 1980 and has been working in the PR business since.
The publishing industry was an early specialty of the firm, and when publishing started to become digital- first with CD-ROMs in professional publishing and then online, Lande PR was instrumental in introducing key brands to key vertical markets such as legal and accounting, with key brands such as Matthew Bender (now part of Lexis Nexis).
So many factors were at play as the digital revolution unfolded in business: including changing economies, the importance of documenting ROI, the shift to remote workforces, the increasing need to stay aligned to your core business, increasing compliance pressures. Working with brands like Thomson Reuters (for 20 years) as trends unfolded, LandePR became known for its Thought Leadership programs.
For Thomson Reuters, for example, the company worked in developing media-friendly messages and training experts from the company on issues for CFOs, lawyers, CPAs, and general business in the tax and accounting areas – getting into granular aspects of specialties like employment law and estate planning, while explaining key concepts behind consumer finance and far-reaching tax law changes like Sarbanes Oxley.
At the same time, Lande PR, always working in publishing, handled brands like Berlitz (travel and language), Langenscheidt, Hagstrom Maps, American Map Corporation, Insight Guides and the partnership between Disco very Channel and Insight Guides.
Publishing expertise in travel led to working with Caribbean resorts and Hapag-Lloyd Cruises, Germany’s leading luxury line of cruise ships.
Lande PR is still involved in consumer and business finance specialties and now new technologies. One of its current clients is one of the top ten providers of hosted communications using the convergence of telephony and data.
Valerie Ramirez specializes in business & consumer media relations. With over six years experience at New York City public relations agencies, Valerie drives and oversees the development and implementation of brand positioning and launch strategies, writing and editing of press materials and managing day-to-day media relations on behalf of her clients.
Prior to joining LandePR, Valerie was an Account Supervisor at Rubenstein Public Relations where she led publicity for national and international consumer, non-profit and lifestyle brands. Her clients have been featured in the New York Times, the Wall Street Journal, USA Today, the Today Show, CNN, Fox News, InStyle, US Weekly, the Huffington Post, the Daily Beast, the New York Daily News and many more.
Before joining Rubenstein Public Relations, Valerie was an Account Executive in the healthcare practice at Weber Shandwick, managing national and international consumer awareness initiatives for such clients as Johnson & Johnson and Eli Lilly. Prior to joining Weber Shandwick, Valerie began her career as an Assistant Account Executive at Cohn & Wolfe supporting GlaxoSmithKline consumer education campaigns raising awareness through the release of landmark clinical research and ground-breaking work in the field including entertainment media integrations with NBC’s “The Biggest Loser.”
A native West-Texan, Valerie holds an M.S. in Public Relations from the Newhouse School of Public Communications at Syracuse University and a B.A. and dual major in History and Communications from Angelo State University.
Alan Appel, Head of Content Development at Lande PR, comes from the arena of media journalism, having been New York Bureau Chief of TV Guide Magazine; the chief of that magazine’s three-bureau Writing Desk; an editor of, and contributor to, several books on television; a book reviewer; print and web entertainment & General Features columnist; and lecturer on media before academic and sales groups.
Appel has interviewed a who’s who of on-screen as well as behind-the-scenes personalities, and his vast network of contacts encompass press representatives & executives with ABC, CBS, NBC, FOX, PBS and NPR; premium and basic-cable outlets such as HBO, Showtime, Discovery, A&E, TNT, USA and Bravo; and major Media and PR organizations in New York.