One of the most trusted and venerated names among German luxury brands, Hapag-Lloyd Cruises started to offer trips for a limited number of English speaking guests on certain cruises.
LandePR introduced Hapag-Lloyd’s extraordinary ships and trips to the US market by staging ship events, travel writer trips, and a narrowed focus on Hapag-Lloyd’s exemplary service that has earned one of its fleet, EUROPA, top billing by cruise critics.
Coverage for this ultra chic and adventurous company included interviews and reviews by top US travel outlets like Cruise Critic, Luxury Cruise Report; The Robb Report, the Associated Press, Chicago Magazine, Washington Post, and more.
As more and more Americans were drawn to the allure of Hapag-Lloyd’s ships, we decided back in 2004 to expand our schedule of bilingual (German/English) sailings to accommodate a wider US market. Being a European product catering only to a niche market, we started with relatively low brand awareness in the US public. In the transition process we appreciate the valuable assistance Lande Communications offered to us by continually advising on how to adapt to the requirements of the US audience and media.
The programs planned by Lande Communications helped eventually to put the brand on the radar of targeted mainstream consumer, travel and trade publications which has leveraged media coverage for Hapag-Lloyd Cruises.
-Sebastian Ahrens, Managing Director, Hapag-Lloyd Cruises