When we started working with RIA, a division of what was then Thomson (now Thomson Reuters), it had some of the most prominent experts creating analysis and guidance for tax professionals.
But there was little media coverage.
Mandated to heighten awareness for the brand, LandePR successfully built a Thought Leadership program by translating content in estate planning; personal taxes; small business taxes; retirement planning; auditing; and more.
For year-end tax planning and tax season initiatives, we generated hundreds of quoted pieces—not just through wire services press releases, but personal interviews with key personal business reporters from newspapers in every top market and regularly, The Wall Street Journal, The New York Times, Associated Press, and TV. We also worked with B2B media, with regular coverage by Accounting Today, WebCPA, CFO Magazine, Business Finance, Tax Executive, Financial Executive, and Compliance Week. This was a major mission- and we continued it for 18 years.